Monday, September 2, 2013

Microsoft & Foursquare?

Microsoft has never really had a strong hand in the social network game but that may be about to change according to Bloomberg New Tech Reporter, Dina Bass, the company may be looking to change that as she reported that "Microsoft talks with Foursquare about a strategic investment are said to be at an advanced stage".

Beyond that statement, there are few other nuggets floating around. It is possible that Microsoft may just be looking to take advantage of Foursquare data and integrate it into an existing service such as Bing or possibly with their Windows Phone platform - all is speculation as of now.
 
While there isn't any evidence to support such a dramatic move, Foursquare wouldn't be a bad company to purchase, if Microsoft is serious about putting its foot in the social media door. I for one enjoy and use Foursquare more often then Facebook.
 
With Microsoft somewhat in flux at the moment because of their long time CEO, Steve Ballmer getting ready to step down it would certainly be a bold move at this point and I for one hope that Foursquare is indeed on their agenda.

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